Minutes for September 23,  2004

Economic Development Summit II - Reaching New Heights!

Purpose: To learn from successful collaborations between vocational education and economic development programs. To provide more information to potential users regarding economic development centers and the resources they provide. To identify and follow 2-3 collaborative projects as models for further, long-term collaboration.

The morning session was devoted to presentations by Vocational Education Deans describing how they’ve been able to combine vocational programs with contract education/economic development programs, including challenges and solutions.

 Carlos Diniz, West Hills College--Lemoore

Hospitality/Tourism—A training project to prepare employees to work in a casino operation near the college:

  • New for WHC and community
  • Partnership between WHC and Palace Indian Casino – Chancellor and GM
  • Prepare potential employees to meet planned rapid growth
  • GM was skeptical of existing workforce
  • Progressive Training Program
    • Customer service
    • Entry level skills
    • Management training
  • AA degree, certificates, career paths

Obstacles:

  • Aggressive timeline
  • Resistance – company mgmt/faculty
  • Logistics – delivering training
  • Program approval process
  • Construction/facilities delay

Solutions:

  • Delivered training on-site
  • Learned industry culture
  • Communicating goals with faculty
  • Trained company personnel as instructors
  • Incentives for students – preference and reimbursement

Results:

  • High enrollment
  • Variety of delivery methods

Downturn:

  • New GM didn’t support
  • New dept. mgrs didn’t support
  • Enrollment declined as policies lessened support

Learned:

  • Must have management buy-in
  • Impact of mgmt changes on program
  • Volatile industry – difficult/challenging cultures – N.A. and Casinos
  • High turnover

Continue:

  • Table games courses
  • Enrollment from out lying areas
  • Online mgmt down
  • Keep talking to mgmt

Ed Knudson, Bakersfield College: a presentation on his approach to combining economic development/contract education practices with vocational education to meet the needs of business:

  • Able to get faculty attention
  • Met with CEO of Aera Energy who asked: “Why am I paying for training twice?”
  • Need to talk to community – they pay for our services and buy our product – student learning
  • Marketing strategy – ASK employers instead of telling – then send people able to customize (contract ed/econ development)
  • How to integrate with Academia?
  • To chair: will you give credit for contract training completed?
  • Students get into career ladder – never have to “back up”—give credit for contract training that meets requirements
  • Example #1 – Coleman Homes
    • HSIAC grant – training leading to work, degree, certificate – companies providing work experience
  • Example #2 – Supervisory training: Contract Ed for company specific training and academic ed for more general
  • Same with a sister college
  • IDRC – front end assessments
  • Stop thinking in Carnegie units – no “Banner won’t do that”
  • Why should software control students?
  • Work backwards from goal
  • Faculty – don’t want to give up curriculum: don’t have to – contract ed can adjust to meet standards – voc ed is easy example
  • Easier to find adjuncts, advisors
  • (Employers) What is success? Degree? Job? Class?

Carole Goldsmith, West Hills College

WIB’s – Fresno Area

  • Fresno contracted to provide “Adult Services” for 200 adults – job placement, training
  • Youth services – tutoring, work experience, connection to college, on-campus activities
  • Time consuming and cumbersome: two bureaucracies
  • Next level – psychiatric tech program to serve a large new hospital – 862 patients, $35K – $45K jobs
  • WIB contract – instruction, tuition, child care, placement
  • Joint advertising – WIB paying

How?

  • Invested in building the relationship
  • Faculty and admin buy-in because of benefit to students
  • Borrowed model from Merced – WIB CEO’s talked

George Boodrookas, Judith Monast, and Pedro Mendez - Modesto Junior College

Review of VEWTEC – a program to merge Economic Development and Voc/Tech Ed

  • Align content with competency-based education product
    • Focus on specific job competencies with objective measures
  • Move from institutional provider system to customer service system
    • Focus on what customers need
    • MJC needs to be flexible
  • Move form funding-based to function-based structure
    • Combine like functions into units to overcome funding restriction
  • Create customer contact and job match databases
  • Move to multiple source funding model
    • Expand other sources of $’s

Making Partnerships work:

  • What is benefit to all concerned?
  • Interest-based approach
  • Learning business partner thinking/culture
  • Champions

Example:

  • Accelerated Mfg. training
    • 16 week intensive “boot camp” – lecture/lab/work experience gets them ready and into jobs
    • Shorter term more attractive to students
  • WorkKeys Path
    • Correlating mechanical assessments with WorkKeys
    • Coordinating with curriculum
      • Create certificate
      • Program based on WorkKeys skills
  • Had to change how we do business – working with industry council on 5-year plan for entire Mfg. industry
  • Looked at all deficiencies, individual hiring policies, curriculum, etc.
  • Take this back to college to come up with an integrated response – “alternative” should part of “mainstream”

COMMENTS FROM CHAIR:

  • New challenges/barriers since last year’s summit – new directive – toe the line
  • New challenges to system from outside critics charging we’re not using $ properly (transfer vs. workforce development)
  • New restrictions on launching programs
  • Reimbursement down if semester crossed
  • A’s in course/program approval

 

ON-GOING ISSUES—a discussion from the group:

  • From Tulare WIB representatives, attending the summit:
    • Encouraged by presentations – model for customized training
    • Must approach each other
    • How can we work together
    • Use contract ed as a short-cut/jump-start
  • From Tulare school to career representatives attending the summit:
    • Also encouraged
    • Integration on funding level: how to do this, especially for short-term programs – need collaborative body

·         From Elaine Gaertner, Initiative Director, Business and Workforce Performance Improvement, regarding what she has learned from a one-year position with the Department of Labor:

    • DOL – training workforce system, employers together with education
    • DOL considers Community Colleges “providers of choice”
    • Keep the WIB/College discussion going
  • West Hills: Admin policy stifling flexibility

·         Judith Monast, MJC: Barrier: no centralized mechanism

The afternoon session began with 10-minute presentations from statewide and regional representatives of Economic and Workforce Development Program initiative centers:

ATTI Center—Contact Information: Peter Davis, statewide director, outrchpd@adnc.com; 619-473-0090; Roger Teschner, Fresno City College, roger.teschner@fresnocitycollege.edu; 559-442-4600, ext. 8599.

  • Work collaboratively with your college/program
  • Example:
    • Porterville College and Tule Indian Economic Development Corp.
  • Available:
    • Alternative Fuel Tech
    • Alternative powered hybrid vehicles
    • Intelligent Transportation Systems
    • Faculty in-service
  • Customized and off-the-shelf training curriculum
  • Fees – negotiable, for curriculum development and training delivery
    • By the hour, task, or contract
    • Direct and in-direct, fully burdened

Regional Health Occupations Resource Centers—Contact Information: Kathleen A. Schrader, 831-755-6916 (Salinas); kschrade@hartnell.edu

  • Educational program for health careers
  • Work with CC to develop RHORC
  • Challenges – see slide
  • Retention/recruitment not as glamorous as some occupations
  • Horror stories from hospital stays
    • We all have them
    • There are too many
    • Shortage of workforce impacts this
  • Health Care Industry: Needs are a moving target
  • Now we need nurses – later it might be LVN’s
  • ESL critical factor for emerging diverse population and workforce
  • Strict criteria programs
  • Staff nurses (bedside) making $120 thousand per year with only an AA degree – why pursue Masters Degree and teach?
  • Recruiting faculty is tough

Summer Health Academy

  • Sent to NASA and other locations
  • Success story: peri-optic 90% placement
  • Looking for interest in MLT program

Workplace Learning Resource Center—Contact Information: Bob Cumming, Initiative Director: bcumming@cccewd.net; sscaffid@bakersfieldcollege.edu, 661-395-4147; vincelette.r@mccd.edu; 209-383-0360.

(Over 12 years) LA Times- rampant illiteracy in LA workforce: 53% working adults - national average: 48%

  • 12 WpLRC – Basic skills curriculum
  • We have it or we’ll find it for you
  • Plumbers to prison employees
  • Newsletter is resource with contacts

Bakersfield

  • Leprino Foods/WHC/WorkKeys example:
    • Leprino and WHC Lemoore/BCWpLRC services provided directly to WHC
    • Putting the contract together
    • Train proctors
    • Scoring assessments
    • WHC provided services previously not available
  • Many training curriculum packages available
  • Train-the-trainer available
  • WorkKeys Center
  • ACT service center
    • Professional licensing and Certification
  • Distance learning
  • Bilingual certification

Merced

  • Location – middle of the San Joaquin Valley
  • Collaborates with BC and Modesto
  • New products:
    • Parenting
    • People skills
    • Customer Service Academy,
    • Thrive and Survive
  • Single eight-hour module – share it up and down the valley
  • Skill pathways done with Court and for individual – last chance before prison

REBRAC—Contact information: Ann Boyce, Bakersfield College, aboyce@rebrac.org; 800-337-1422

  • How many know exactly what REBRAC is? (about 1/2)
  • Challenge: branding REBRAC so that people understand it
    • We provide business with environmental assistance
  • Wide range of environmental services:
    • Each center specialize and then work together i.e. Sac REBRAC
    • BC – environmental and safety compliance training – work with West Tech who trains 1000’s
    • Formed CA compliance school – unique in state
    • Meeting with CAL-EPA/people are afraid of EPA
  • Hazardous waste violations put through “traffic school” prototype
    • CA has ONLY CC partnership compliance school for hazardous waste training and violators can opt to go to school as result of efforts
  • Give you credit for your school if we come out and give classes

Center for International Trade Development (CITD) Merced College—Contact information: Jeanette Benson, 209-384-5892, merced@citd.com

  • Two locations in our region (14 in CA)
  • Provide technical assistance to businesses
  • Research, etc. (see slide)

Multimedia and Entertainment Initiative—Contact information: John Avakian, Initiative Director: avakianj@cccewd.net; 650-574-6499.

New terminology creates some confusion

  • Business sectors
    • Website design
    • Computer animation
    • Movie special effects, etc.
  • Many job opportunities – but divergent skill set needed - Artistic

04/05 Outcomes:

  • Improve statewide initiative network
  • Sharing initiative resources
  • Partnerships
  • Region 5 – network
  • Statewide events
  • Could put in video conferencing as needed – but must know the need
  • Want to make events accessible to non-coastal colleges, etc
  • Technical assistance related to curriculum development is available
  • www.cccewd.net/meicurriculum
  • Media arts competition – prizes

SBDC—Small Business Development Center: Gillian Murphy, SJ Delta, gmurphy@deltacollege.edu, 209-943-5089; Jeff Johnson, Bakersfield, weill@lightspeed.net; 661-395-4126; Rich Gillis, Gavilan, richgilli@verizon.net; 408-847-0373.

  • 18 hosted by CC
  • Three SBDC in region 5
  • Working on WIB/SBDC partnership
  • Helped develop specialized programs with CC Ex: Taft College West Tech

Center of Excellence – Business and Workforce Performance Improvement: Contact information: Peter DeArmond, pdearmon@bakersfieldcollege.edu, 661-395-4125; John Milburn, jmilburn@bakersfieldcollege.edu, 661-395-4145.

  • Not subject-area specific
  • A capacity-building initiative
  • Help colleges do business with employers more effectively
  • Client is the college – only work with employer through college
  • Retention of professionals
  • Faster approval of curriculum/contracts

Services:

  • Contract ed technical assistance – no charge
  • Professional Development Institute – training for you to increase skills
  • Organizational development/strategy development of services – work with you to help integrate programs
  • COE’s – help get the word out – “ask” employers what they want
  • $2,000.00 per college to assist with outreach

Projects to Watch:

Workplace Learning, Bakersfield College, Modesto Junior College: A collaboration to promote WorkKeys® job skills assessments to a regional industry or industry cluster. Using past success and industry contacts, the two colleges and center will work together to promote and deliver these assessments to the dairy industry cluster which includes dairies and high-tech food processing (cheese, ice cream, etc.).

Center of Excellence, Bakersfield College, West Hills College: Environmental Scanning and technical assistance for West Hills College to build a viable contract education/business services unit for the college.

ATTI and Porterville College: A collaboration to assist Porterville College and the Tule Indian Economic Development Corporation in building a large-scale job training program that will provide more opportunities for tribal groups beyond those offered by casinos.

  • Questions:

WHC Coalinga:

Q: What is the wage standard you are using for 30 slots?

A: Living wage standard that is fairly complex, not one standard (i.e. minimum wage).

Q: Would you do it again (the Palace)?

A: Yes, worthwhile when you see the results (students)

For Gary:

Q: What is the name of the newspaper that ran the article?

A: Orange County Register (see it on the web)

A: (Elaine G.) Difference between Contract Education and proportional (misnomer)

A: (Merced) 16 points – meet them and you’re OK

A: (George B.) Internal auditors review and catch these things.  Connection of article with contract education is problem – there is another side that needs to be told – specific measure (?) threatened. (BCP going to BOG in November)

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